1. If you want to be different, then have something different and better than what your competition is offering their customers.Give your customers a reason to want to come to you instead. Positioning your brand in a way that highlights your uniqueness will ensure that your business does not get lost in the crowd. You need to articulate your value proposition to position your brand for success.

2. Coming up with a tag line or company slogan or logo that tells prospective customers that your brand is the best and most diverse can help your bottom line. Marketing your business with a unique selling proposition (USP) has to be based on market intelligence. No matter what you’re selling today, chances are somebody else is already offering in the market place. Knowing what your customers want and being the best at it can help you set guidelines for you on whether your brand is going to be well liked and preferred.

3. Give your customer what they need, where they need it, at a competitive price, and be the best in your field, and you have the recipe for a successful value proposition. Lead your customers to your brand’s value and the loyalty will eventually follow you.

1. No matter what size your company is, new or established, understanding your market is key. With the right market intelligence, marketers can formulate strategic conclusions regarding customers, customer trends, and how to monitor competition and emerging markets.

2. As marketers cannot be 100% aware of everything there is to know about products, customers, demographics, pricing strategies, and current promotions 100% of the time you need to work with a marketing intelligence organization to help you get insights about marketing campaign effectiveness, marketing objectives, and ideas for new strategies.

3. A marketing strategy, once deployed, must be benchmarked. Marketing intelligence in many aspects will be in the form of consumer/customer feedback, sales reports, or online editorial coverage that show the progress or failure of the marketing strategy. The purpose of digital marketing intelligence isn’t just for the marketing department; it’s to help companies increase revenue, profit, and/or market share. How important is marketing intelligence to your company? In general, marketing departments are becoming more accountable for revenue generation. Knowing how effective your marketing efforts are would seem therefore to be a marketer’s paramount need.

1. Using brand awareness through retargeting captures lost leads: Retargeting is the process of reconnecting with customers who almost bought, and encouraging them to close the sale. The retargeted customer’s existing familiarity with the brand can be leveraged, in partnership with an incentive such as an x% off coupon, to successfully complete a purchase.

2. Increased brand awareness lowers the cost of your customer acquisition costs: The cost of acquiring new customers is a major cost centre for most businesses. Increased brand awareness helps draw customers to you through low or no cost methods.

3. Ongoing brand awareness ramps up customer loyalty: Since acquiring new customers is such a costly process, retaining customers and bringing them back again and again is critical to long-term business sustainability. Brand loyalty creates a certain level of security for businesses. Brand awareness plays an important role in repeat customer activity. Once a customer has purchased from you, you should utilize tools such as newsletters, promotions, and satisfaction surveys to stay in touch. These simple actions can sustain brand awareness among your pool of existing customers.