Business 2 Business Blog

What is a Content Marketing Strategy

What is a Content Marketing The Reasons Why You Should Invest in Great Content I recently came upon a great article on the subject of B2B content creation.  As a content strategist, I am often asked by many of our clients, especially clients that we are doing website design for, about how much time they […]

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5 Questions You Need to Answer to Improve Your Branding

5 Questions You Need to Answer to Improve Your Branding Looking at a website of an insurance company that targets parents recently, I noticed that their content and social media had barely changed in a year. One year, in internet years is a lifetime. As branding consultants, we have been helping our clients with content marketing […]

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A Brand Agency Can Create Your Brand’s Voice

Your Brand’s Voice Says Everything About Your Image Management The voice, or tone, you apply across all your content – indeed, your entire brand – is the equivalent of your brand’s personality.  Your voice is an integral part of creating your marketing ideas and information to be shared on your website redesign, blog, social media […]

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Your digital agency should be blogging for you to boost your SEO

Why You Need a Blog as Part of Your Marketing Communications Strategy Every digital agency knows that blogging is without a doubt one of the most important assets to any marketing communications strategy and it’s a perfect complement to your website. Here are some tips on why you really need a blog for SEO purposes: It […]

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Inbound Marketing Strategies for Lead Generation

An Inbound Marketing Agency Can Help Generate Leads This is our 4 step process for inbound marketing. 1. One of the staples of Inbound is the ability to provide businesses with realistic, transparent metrics as to how your company is performing day-to-day, project-to-project, and so on.  That means through inbound marketing, your company will have […]

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